This is your go-to space for streamlining your growth through the JFP Mentorship Program. Inside, you’ll find curated resources to sharpen your technical skills, (un)pose with confidence, and shoot with consistency—while fully aligning with the brand.

MISSION STATEMENT

Through honest and artful imagery, I help families feel seen and celebrated—with empathy, intention, and a commitment to inclusivity.

The Heart of the Brand

At the core of everything I do is a belief in the beauty of real life. I’ve built this business on the idea that family photography can be meaningful, artful, and authentic—not just a series of posed images, but honest storytelling that captures connection, emotion, and the in-between moments. As an associate photographer, you’re not just taking photos—you’re helping families see their everyday as something worthy of being remembered.

My work is deeply rooted in a documentary approach. That means we don’t stage or direct much. Instead, we observe, anticipate, and create space for genuine interactions to unfold. We aim to capture what’s true rather than what’s perfect. It’s slower, more intentional, and incredibly rewarding.

I also care deeply about inclusivity. I serve families of all shapes and structures, and I want every client—regardless of race, gender identity, abilities, or background—to feel seen, safe, and celebrated. You are a direct extension of that commitment when you photograph for me.

Personality is essential. Each session is a collaboration between the family and the photographer, and your artistic eye is welcome—within the framework of this documentary style. I want your images to reflect both the client’s story and your way of seeing it.

What sets this work apart is the why behind it. We’re not here to create generic photos; we’re here to help people remember what love looks like in the middle of their everyday lives.

That’s powerful.

That’s what matters.

 Session Prep Checklist

Use this checklist to prepare before every session. It helps keep everything aligned with the experience I promise my clients—relaxed, intentional, and well cared for. You also need to double-check weather conditions 24 hours before the session and plan accordingly. I will probably check the weather too before that and text you if we need to change the date.

1. DAY BEFORE THE SESSION

Review Client Info

• Enter the name, phone number, and address of your client in your cell phone. You can also add names of all family members (pets included) if you’re forgetful like me! The day of, I just have to enter their name in Google map. Easy-peasy.

• Read through the client questionnaire. There will be 1-2 things they want you to photograph and not miss: this is your priority

• Know the names of everyone involved

• Be aware of any sensitivities, needs, or special instructions shared in the questionnaire

Location

• Review the session location (address, parking, light) and how much time you need to get there

• Scout if unfamiliar—or arrive 10 min early to walk the space

• Note available light, best backgrounds, distractions, etc.

Gear Check

• Fully charge all batteries

• Format and test memory cards

• Clean lenses and sensor if needed

• Pack lenses you want to use

• Bring extra cards, batteries, and a clean cloth

• Double-check bag includes everything on the gear list

Outfit & Presentation

• Dress professionally but comfortably—you may be crouching, running, or getting low! I never wear any dress or skirt as you need to get on your knees or shoot from above, preferably no visible bra straps, no décolletage as you’ll bend over 😜, I usually don’t wear white pants as they get dirty too quickly!

• Have shoes you can move in (no flip-flops or crocs)

• No chewing gum

• Nails done or not but no in-between

• Wear layers if shooting outdoors

2. JUST BEFORE THE SESSION

Calm + Center Yourself

• Take a moment to breathe and ground yourself—you set the energy

• Have your gear ready, camera settings tested for light, ISO, etc.

Client Chat (The “Welcome Speech”)

• Greet the family warmly (and by name if possible) and introduce yourself “My name is… and I’m here to take your photos today/ are you ready for today’s shoot?”

• Reassure them it’s okay if the kids are shy or wild—you’re here to document them as they are

• Give a 30-second rundown of how the session will flow
  Example: “I’ll be mostly hands-off and will gently guide you when needed. You don’t need to look at me or pose—just enjoy your time together. I read in your questionnaire that you wanted to do XXX, do you want to start with this?”

• You’re not expected to entertain, but your energy should make families feel safe and trustful.

Keep in mind if they had any specific things they mentioned in the questionnaire and capture that.

3. DURING THE SESSION

• Watch the light and background

• Stay observant of connections and emotions

• Keep moving, shoot from different angles and distances

• Stay engaged and positive—even if chaos unfolds (especially then!)

• Capture establishing shots, wide scenes, mid-shots, details, and close-ups

Assignments

All inquiries and bookings come through me (Juliette) first. Once a session is confirmed for you, I’ll send you a text message right away so you can tentatively block the date (you have sent me your available dates beforehand). I’ll then follow up with an email including the questionnaire they have filled out. They might not answer it until last minute even though they receive several reminders. It will give you all you need (names and ages of children, location and details so you can get a feel for the family and what they’re into)

👉 In the near future, I’ll be introducing a scheduling system with a shared calendar and automatic workflows so you can input your availability, claim sessions directly and have all the infos in one place.

Client Communication

I’ll handle all client communication leading up to the session. You just focus on preparing and showing up!

The day before the session, you’ll send a quick, friendly text message to the client to confirm the following:

• A warm hello and introduction

• Time and meeting point

• Reminder that they can text you directly if they’re running late or have a question

Example:
“Hi! I’m [Your Name], your photographer for tomorrow’s session with Juliette’s studio. Just confirming we’re still on for [time] at [location]. Feel free to text me here if anything comes up. I’m looking forward to meeting you all!”

☔️ We may eventually shift who handles last-minute weather-related rescheduling (48 hours prior and not 24 hours), but I’ll keep you in the loop and provide instructions if we’re expecting rain or need to change plans. For now, let’s monitor weather and text if we think it’s best to reschedule.

After the session

After your session is complete:

• Send all unedited digital files (RAWs) via WeTransfer to me within 48 hours (the sooner, the better).

• I would appreciate a quick text about the session when you’re done:

  • How was the family

  • Anything special or sweet that happened

  • Technical issues or hiccups I should know about

  • Any image you’re especially proud of or unsure about

Especially the first times, I’d love to know how it went and how you felt to we can work on it later. This feedback also helps me connect with the client when I follow up—and improves editing and delivery consistency.

Pour yourself a glass of your favorite beverage and relax!